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Sunday, 19 September 2010


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"étron m. (plural étrons)

1.turd, crap, fecal matter"

Firms used to spend cash just to avoid that sort of thing - that's why you end up with company names like Exxon, so that they don't mean anything offensive in any major language. (Though some wag will claim they mean dogturd in Maltese.)

Funnily enough, a lot of people, customers mostly, used to refer to my bits of second-hand 'shrapnel' as a load of old 'étron' - never knew what they meant at the time!

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